Costruire il domani
An editorial illustration exploring the idea of building financial security through conscious choices, transforming an abstract topic into a clear and engaging visual narrative.
Category
The Starting Point
How can the concept of long-term financial planning become immediate, approachable and visually engaging?
Concept
A funnel becomes the central metaphor of the composition, directing financial resources towards the different aspects of everyday life. Each element represents a conscious choice, showing how small decisions collectively shape the future.
Applications
Designed as a magazine feature, the illustration combines conceptual storytelling with editorial clarity, supporting the article while remaining visually immediate and memorable.