Green Vision ON. Water Waste OFF.
Poster selected for the international exhibition Water Waste OFF, organized for World Water Day, promoting awareness of water conservation and sustainable management.
The Starting Point
How can water waste become immediately visible?
The project explores the contrast between responsible water use and waste through a simple visual metaphor.
Concept
Two faces represent opposite attitudes towards water. One reflects awareness and responsibility, while the other reveals the consequences of waste. The Earth becomes the eye of both figures, emphasizing that every choice affects the same shared resource.
Applications
Poster Exhibition
Selected for the international Water Waste OFF exhibition, presented for World Water Day.